By James Trew

"In New York, my bicycle messenger really had two types of cannabis. It was either green or brown." Michael Ray is the CEO of Bloom Farms, a California-based cannabis company that specializes in vape cartridges and CBD tinctures. Ray's reflecting on cannabis's current cultural explosion. As an increasing number of states fully legalize it, alongside countries like Canada, the curtain of illegitimacy is slowly lifting. For the first time, cannabis can be explored and experimented with in plain sight. The result: an emerging trend of tailored and targeted vape products that claim to do more than get you lifted. Cannabis is going a la carte.

As with any form of prohibition, once the floodgates open, there's an inevitable wave of over-indulgence. For the last few years, we've seen the emergence of increasingly strong oils and concentrates. But as the party smoke clears, that's changing. People are exploring various cocktails and new compounds with the goal of dialing in the effects to achieve exact moods and experiences. This might be as vague as "party" or as specific as inducing lucid dreams. The problem is, we're probably still years (or decades) away from being able to make such claims with any degree of confidence. At least in a way that would be worthy of the FDA's rubber stamp.

Cannabis is a complex plant, that much we know. "So there are about 140 maybe a few more hydro cannabinoids or plant-derived cannabinoids. THC and CBD being the two best studied, but there's at least another 130 more," says Piomelli, a professor at the University of California Irvine and co-chair of its Center for the Study of Cannabis, in an interview with Engadget.

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