By Maya Margit

An Israeli company is partnering with several well-known hip hop artists in the United States to market its innovative product—a robot that uses artificial intelligence (AI) to autonomously grow marijuana plants at home. Seedo’s fully-automated device allows consumers to cultivate cannabis seeds in a special casing and then monitor the plant’s growth via a smartphone application, which notifies the individual when to harvest the product.

“It’s an artificial intelligence algorithm that manages the entire process [of growing] autonomously, which means there is no need for human intervention,” Zohar Levy, CEO of Seedo, explained to The Media Line. He added that the in-home “robot” can also grow fruits and vegetables and is being marketed for personal use in countries worldwide.

“In the unit, there is a camera that takes a snapshot of the plant every few hours and this photo is sent to a command center, whereupon the algorithm analyzes the picture to determine the condition of the plant,” Levy elaborated. “With this information, the AI changes the parameters in the cultivator to maximize [output].”

Seedo currently is working to devise a major North American marketing campaign that will include notable rappers and launch in the coming two months.

“We are working with Interscope Records and are now in the process of [negotiating] with hip hop artists who will represent our company in the U.S. and Canada,” Levy conveyed to The Media Line, though he withheld their identities. “Hip hop artists are recognized as supporters of the cannabis industry and they are familiar with it.”

According to Seedo, collaborating with musicians was a natural fit.

“Seedo is a lifestyle product [linked to music],” Uri Zeevi, the Chief Marketing Officer of Seedo, asserted to The Media Line. “It’s like Nike is to Michael Jordan.”

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