By Lindsay Weinberg
Stars from Miley Cyrus to Vanessa Hudgens have already sported jewelry and apparel with marijuana symbolism, but now more luxury brands are getting into the weed game.
For the past few years, cannabis has been creeping beyond the tchotchke merch sold at Venice Beach (or the eccentric red cannabis socks that Kristen Stewart donned in 2015). Brands from Bulgari to Viktor & Rolf are now implementing marijuana motifs into their designs and Moschino's creative director Jeremy Scott even passed out Sakara Life hemp chocolates to the front row of his New York Fashion Week Show on Friday. So will we soon see weed on the red carpet?
Last month, Dutch designers Viktor & Rolf debuted a lime green tulle gown that read “Amsterdam” across the model’s chest with a giant cannabis leaf graphic, as part of their Spring Summer 2019 haute couture show in Paris.
And Bulgari got in the game with an '80s-inspired necklace, introduced as part of the brand's Wild Pop High Jewelry collection, crafted of 18-karat gold with marijuana leaves set with pave diamonds. Their website says, “inspired by the recreational use of cannabis, the necklace is a piece of jewelry with a high rate of addiction.”
“The unconventional necklace is an ironic, elegantly risqué way to depict the magical effects that enchanted the generation of the '80s with dreams of escapism,” commentary on the site continues. Bulgari's more sober jewelry has been seen recently on Lupita Nyong'o, Charlize Theron and KiKi Layne at the Golden Globes.